TIL a new word: looksmaxxing.
looksmaxxing
noun
: the practice of taking one or more sometimes extreme or dangerous measures intended to increase one's physical attractiveness
… I know some people who are really serious about looksmaxxing avoid direct exposure to sunlight as much as possible, or totally give up alcohol or sugar, or they stay at a BMI of 18 …
via What is looksmaxxing? How parents can talk to their sons about it : NPR